Consultancy Services

AMS enables companies to turn data into actionable market intelligence and optimised marketing plans. We have assembled an expert team of professionals to deliver results with impact.

Our experience in utilising deep industry and analytics expertise enables us to drive marketing efficiency and effectiveness.

We have worked with many blue-chip companies including:

• Bristol Myers Squib
• Monitor Group
• Philips
• Universal McCann

Strategic Precision Marketing

We deliver and help implement market strategies based upon rigorous analysis of customer, market and competitive data to and identify areas of opportunity.

Marketing Mix Optimisation

Optimising the mix of marketing channels and levers to maximise the return on investment of marketing activity and budgets.

Activation & Media Planning

Sequencing marketing activities and planning differentiated media lay-downs to achieve maximum impact.

Pricing for Profit

Increasing margins through robust analysis of pricing dynamics. What price extracts the most value from the market?

Brand Valuation and Brand Equity Analysis

AMS offers a broad range of solutions to help clients measure and improve brand value.  Our services in this area include:

• Brand assessment, segmentations & research
• Brand analysis 
• Market, brand, and segment forecasting
• Brand valuation
• Brand diagnostics and marketing planning for impact
• M aximising brand value through more efficient price and distribution strategies
• Implementation planning to leverage brand strengths

War-gaming & Competitive Simulation

Improving the capability and quality of marketing activity through the application of interactive market simulations and competitive scenario testing.