Media planners face a dizzying array of choices...

• What media placement will most increase awareness?
• What blend of times, channels, expense or creative content will provide maximum impact?
• How can I provide assurance to clients that our approach will provide the best result?

Smart Media can help.

This online software enables users to plan different TV advertising lay-downs integrating budgets and creative effectiveness scores to deliver maximum impact for client advertisers.

Smart Media allows media planners to produce optimised TV media laydowns based on sophisticated Awareness Index and First Impact Modelling techniques. This allows planners to measure the creative impact of a commercial and plan space according to its ability to cut-through.