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This hierarchical business planning tool provides brand leaders, country managers and senior management with real-time insight into their operation and marketing plan. |
A media-planning tool using proprietary software to reach the optimum allocation of funds to achieve marketing goals. |
Online software service enabling users to plan different TV advertising lay-downs integrating budgets and creative effectiveness scores to deliver maximum impact for client advertisers. |
An econometric modelling system enabling marketing groups to increase effectiveness of brand investments and optimize their marketing plans. |